Planning: Locations

Location is an important aspect to consider and plan when creating a music video as the setting is a main factor which determinates the success of a music video. The locations chosen in a music video must fit the concept and the narrative. My peer and I have decided on our locations after planning our storyboard and finalising our idea; ensuring that we considered all small aspects and had a clear idea of what our video will look like. We decided we wanted different locations to make our music video more mysterious, creating suspense and confusion for the audience but also add a variety and keep on entertaining the audience. Carrying out a questionnaire also helped us to finalise our decisions on our chosen locations, as we asked our audience "Where should the action be set?" Our target audience said they expected to see suburban areas, alleyways and Central London. As a result, we decided to follow what the audience wanted and also considered potential advantages and disadvantages of our chosen locations, as it is important to identify what problems could occur or how the locations could be adapted.

Conclusion:

Overall, we have decided to use various locations in order to make our music video more interesting. Certain locations we have chosen are conventional to the alternative Indie jazz/Blues genre, such as the suburban areas and Central London. All of our chosen locations are relevant to our narrative and our target audience, therefore we are hoping these locations will be beneficial and our scenes will be shot accordingly. However, we have also identified potential disadvantages and how to overcome them as this is important when planning, as we must ensure each location will be relevant and can be used and we need to be prepared for possible obstacles.